June 16, 2020
16,00 - 18,30 h. (CEST)

Special Edition 100% Online

SPEAKERS

The most important national and international companies
in the world of Marketing Management and Digital Economy

HEM 2020

In difficult times,
a creative approach is needed

"Even Today Is Marketing" is a 100% online event in a compact format,
allowing you to continue training and updating your knowledge with the help from top experts.

Prestigious national
and international speakers

100% online compact format

Aimed at executive directors
and managers of marketing, communication, innovation and human resources.

EVENT SPONSOR

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SCHEDULE

HEM 2020 – EVEN TODAY IS MARKETING

MASTER OF CEREMONIES

Adela Balderas
Esic

Adela Balderas

Dr. & Professor ESIC y Cámara de Bilbao UBS

16:00 - 16:05

WELCOME meeting

Felipe Llano
Esic

Felipe Llano

Director of Corporate Development & Member of the Board of Management ESIC Business & Marketing School

16:05 - 16:15

INSTITUTIONAL WELCOME

Eduardo Gómez Martín
Esic

Eduardo Gómez Martín

General Director ESIC Business & Marketing School

16:15 - 16:30

Accelerating the digital transformation in the Data Economy

Pilar López
Esic

Pilar López

Country General Manager Microsoft Spain

16:30 - 16:50

ICEMD Innovation Series: Innovation in time of COVID - 19: A new scenario.

Enrique Benayas
Esic

Enrique Benayas

Director of Corporate Education At ESIC & Managing Director of ICEMD. ESIC`s Innovation Institute

VIDEOS OF PARTICIPATING CIOS

16:50 - 17:00 BREAK
INTERNATIONAL PRESENTATION
17:00 - 17:20 Jean Christophe Bonis

How to be entrepreneur in 2020 ? New deal for a new world

A futurist, entrepreneur, TED speaker, influencer, writer, passionate about new technologies and tireless globe-trotter, Jean-Christophe is recognized among the most influential French people in the field of artificial intelligence across the planet. For nearly 20 years, he has been taking an expert look at various digital innovations. AI, biotechnologies, robotics, nanotechnologies, he studies their global uses and analyses their impact on the behaviour of citizens, organizations and consumers for decades to come.

JEAN-CHRISTOPHE BONIS

Jean Christophe Bonis

Entrepreneur, Tech Incluencer, Writer & Speaker

Business Panel
17:20 - 17:40

RESILENT BRANDS, STRONG TO ADVERSITY

Álvaro Zamácola
Esic

Álvaro Zamácola

Country Manager BlaBlaCar Spain and Portugal

Sacha Michaud
Esic

Sacha Michaud

Co-Founder Glovo

Manuel Balsera
Esic

Manuel Balsera

General Director AMC Networks
International Southern Europe

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17:40 - 18:00
Chema Martínez
Esic

Chema Martínez

Olympic Athlete. European Champion

Eduardo Gómez Martín
Esic

Eduardo Gómez Martín

General Director ESIC Business & Marketing School

INTERNATIONAL PRESENTATION
18:00 - 18:20 TWIN

THE DIGITAL RUBICON:
PROXIMITY AND THE FUTURE OF ALL BUSINESS

Rob Wolcott

Co-Founder & President The World Network (TWIN)

Rob Wolcott
18:20 - 18:30 MUSIC CONCERT / END OF PARTY

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